About us.
Cyto Studio was born from our deep passions for storytelling and health science. We have decades of experience working on impactful brands, with world-changing technologies.
Still, we’ve notice far too many great ideas aren’t getting the attention they deserve. Their stories are going untold.
That’s why we created Cyto Studio: to help transformative health companies make their biggest impact through compelling, concise, and clear communication.
Robin Laird was born to tell your (health science) story.
As the daughter of two molecular biologists, Robin grew up discussing DNA at the dinner table. While working on a biotechnology project in graduate school, she realized her passion for science didn’t lie in the research itself. Rather, it was found in the storytelling.
Today, she aims to bring awe and wonder to important scientific discoveries and technologies (because sexy marketing shouldn’t be reserved for brands like Coke or Nike).
Robin holds degrees in both public relations and biomedical sciences. She’s also a certified health coach. She selects team members and collaborators who are equally passionate about impactful storytelling.
Ozlem Birkalan lives and breathes marketing.
Serving corporates, startups, and agencies, Ozlem has sat at every end of the communications table. She’s an entrepreneurial marketer with a passion for creating impact in people’s lives.
Ozlem has a track record of helping companies discover their purpose and tell powerful stories that resonate with their audiences. She’s served over 20 years as a trusted marketing expert to globally beloved brands across multiple categories, including Unilever, Polaroid, and Meatless Farm.